Our Heritage
The name "Bluebird" is a tribute to our father, a WWII pilot officer who flew with the Royal Air Force and served as a spy for the French Resistance. "Bluebird" was his code name, symbolizing his bravery and dedication to freedom.
Beyond his wartime service, our father was also a highly regarded financier in Brazil, known for his strategic vision and contributions to the country’s financial landscape. His passion for the arts led him to become an avid art collector and a supporter of Brazil’s artistic community.
His legacy is further enriched by his origins. He came from a family that built one of the largest retail chains in France in the early 20th century, bringing to this industry a series of innovative concepts that live to this day.
While the foundations were laid by our father, the wealth that supports our family today was built in this generation by two of his sons. United as a family, we are committed not only to preserving and growing our resources but also to using them to contribute to a better world. Through this family office, we aim to ensure that our legacy benefits future generations and the world around us.
Our Investment Strategy
At Bluebird Family Office, our investment strategy is driven by a commitment to long-term growth and wealth preservation. Leveraging our experience in private capital, we focus on diversified investments that balance stability with opportunity.
Key principles include:
Diversified Growth: We invest across traditional and alternative assets, drawing on our private capital expertise to access unique opportunities and maximize returns.
Strategic Partnerships: We collaborate with like-minded families, sharing insights and resources to unlock new possibilities and foster mutual growth.
Legacy and Responsibility: While focused on securing our family’s future, we remain mindful of the broader impact of our investments, aiming to contribute to a better planet and a more sustainable world for generations to come.
Philanthropy
Philanthropy has always been a part of our family’s values, not as an obligation but as a meaningful way to contribute to causes that matter to us. Through Bluebird Family Office, we take a strategic approach to giving, ensuring that our contributions create lasting impact while aligning with our principles.
Our philanthropic efforts focus on:
Family-Driven Giving: We support causes that reflect our family’s values, focusing on areas where we can make a real difference.
Thoughtful and Strategic Contributions: Rather than one-time donations, we prioritize structured giving—supporting initiatives that foster long-term, tangible results.
Collaboration and Impact: Where possible, we engage with trusted partners and like-minded families to amplify the effectiveness of our efforts, ensuring that our contributions go beyond financial support to create meaningful change.
While philanthropy is not about recognition, we remain committed to using our resources responsibly, contributing to a world that future generations will be proud of.